What are the core values or guiding principles of The Hearth?
Who is your current audience (demographics, psychographics, life stage)?
Who is your ideal future audience? Any shifts you're hoping to make?
What does “community” mean to you at The Hearth?
Where does community currently show up in your business (e.g., in-person, digital, events, membership)?
What’s working well in terms of member engagement and what feels like a challenge?
Are there any other brands or communities you admire for how they connect with their audience?
What goals do you have for the membership (e.g., revenue, retention, connection, support for local women)?
What questions or uncertainties do you have about the membership tiers e.g., naming, pricing, structure, benefits?
Which platforms are you currently using (e.g., Instagram, email, WhatsApp, website, etc.) and where would you like to focus your efforts (we can also talk through this in the session)
Are there any specific platforms or formats you want to experiment with or understand better?
What do you hope people feel or experience when they interact with THearth online AND offline?
Are there any upcoming moments, launches, or goals we should know about?
What does success look like from this workshop for you?
Is there anything else you’d like to share, flag, or get support with?
