PHASE 1: STRATEGY 🧠💓

In order for us to get to the meaty 🥩 part of your strategy session, we just need a few questions answered (don’t worry about ‘spamming’ us

Name

First Name

Last Name

Name Of The Business You'd Like To Create A Strategy For

Social Media Handles For The Above

Describe the business in one paragraph, please include target audience, price points, and any other information that describes what you do.

Where do you feel you need the most guidance and support with your marketing efforts?

List three of your competitors.

What do you struggle with most when it comes to social media and marketing?

Who are you trying to target with your social media efforts?

How would you rate your current social media efforts out of 10?

Do you have any specific goals you'd like to hit? (They can be big or small!)

What accounts do you currently follow that you admire that are similar to the business you're promoting?

Where do you anticipate most of your sales will come from?

What is the emotional benefit for your customer when it comes to using your services? E.g. 'gives them the confidence to run their business knowing they have my support'... 'feeling confidence in our clothing'

Outside of social media, do you have any other plans to market your product?

Are you currently capturing data and running any email marketing campaigns? If so, please explain how this is working.

What does your team structure look like? Do you have resource for content creation / graphic design or will you be outsourcing this?

Please use this area to provide any context / additional info that will support your session, or any particular areas you would like help with.

PHASE 1: STRATEGY 🧠💓

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